Allegations of Ivy League hazing. Alice in Wonderland on LSD. A Biblical studies professor busted in a child predator sting. A student squirrel whisperer. A 280-pound black bear falling from a tree. And something called milking. These buzzwords and teaser descriptions factor into a few of the many viral creations published or posted by college media over the past year. The student press was responsible for an especially high number of viral reports, columns, videos, photos, headlines, and tweets in 2012. Here is part 2 of a chronological rundown of top college media moments and content that blew up online in 2012.
Red & Black Editor: Georgia Tech Paper’s ‘To Hell With Georgia’ Football Rivalry Issue ‘A Lose-Lose for Everyone’
Yesterday afternoon, the University of Georgia football squad tore apart in-state rival Georgia Tech University to earn a shot at the SEC title and a berth in the BCS national championship game. In a column published the day before the shellacking, Red & Black opinion editor Blake Seitz at UGA unleashed a similarly harsh editorial smackdown of sorts aimed at the Technique, Georgia’s Tech’s student newspaper. The focus of Seitz’s ire: To Hell With Georgia, a special satirical issue published annually by the Technique prior to the UGA-GT game. Over the years, within the issue, the Technique staff has not-so-subtly poked fun at general UGA stereotypes including “alcohol, rednecks, farm animals, and lots of dawgs.”
The State Press is doing nothing less than “re-inventing the college newspaper for the 21st century.” Late last week, the Arizona State University student paper announced a big, bold, headfirst leap into the digital journalism wonderland. The State Press 2.0 will premiere in January. It will drop its daily print edition in favor of a bulked-up weekly and “digital products [that] include a new website optimized for viewing on mobile devices, updated iPhone and Android apps, as well as a new iPad app.”
The Red & Black at the University of Georgia ran a full-page “trash-talk advertisement” in Thursday’s paper– against its own football team. The ad, paid for by supporters of the University of Florida football program, features a strong-armed Gator with gritted teeth taking down a hapless UGA Bulldogs football player. The image aligns with the thrust of the ad, which lays out a number of reasons “Why Our Gators Will Bury the Dawgs Little Bone . . . Again.” The number-two ranked Gators are taking on the 10th-ranked Bulldogs this afternoon in Athens, Ga., in a marquee conference match-up.
Welcome to the first edition of the College Media Podcast. The CMP is a new collaborative venture between me and the Center for Innovation in College Media’s Bryan Murley. In upcoming episodes, we plan to spotlight big college media news, standout student press work, and array of helpful and innovative sites, programs, and tech tools.
The Daily Bruin is updating its web look. The UCLA student newspaper is currently providing readers with a sneak peek at its upcoming digital overhaul. It is one of several high-profile online redesigns over the past semester or so within collegemediatopia. Along with the Bruin, below are a few that immediately come to mind– before and after screenshots.