Year in Review: Most Viral Student Media of 2012, Part 2

Allegations of Ivy League hazing. Alice in Wonderland on LSD. A Biblical studies professor busted in a child predator sting. A student squirrel whisperer. A 280-pound black bear falling from a tree. And something called milking. These buzzwords and teaser descriptions factor into a few of the many viral creations published or posted by college media over the past year. The student press was responsible for an especially high number of viral reports, columns, videos, photos, headlines, and tweets in 2012. Here is part 2 of a chronological rundown of top college media moments and content that blew up online in 2012.

Year in Review: Most Viral Student Media of 2012, Part 1

Allegations of Ivy League hazing. Alice in Wonderland on LSD. A Biblical studies professor busted in a child predator sting. A student squirrel whisperer. A 280-pound black bear falling from a tree. And something called milking. These buzzwords and teaser descriptions factor into a few of the many viral creations published or posted by college media over the past year. The student press was responsible for an especially high number of viral reports, columns, videos, photos, headlines, and tweets in 2012. Collectively, their moments in the digital spotlight offer a fascinating foundation for a student press year in review– a glimpse at what was especially popular, controversial, funny, unexpected, and out of control. In that spirit, here is a chronological rundown of top college media moments and content that blew up online in 2012.

The Story of Penn State’s Student Squirrel Whisperer: ‘From Stupid Blog to World Sensation’

Early last month, Onward State featured Mary Krupa, a Penn State University freshman “best known for playing with squirrels, while also donning them with tiny-squirrel sized hats.” PSU’s premier online independent outlet dubbed Krupa nothing less than a full-blown “squirrel whisperer.” At present, roughly 45 days after Onward State’s initial post, Krupa has evolved from a “mini-web phenomenon” to a full-blown “world sensation.” On today’s interwebs, how does a squirrel whisperer go viral? In a fascinating new post, OS senior content producer Ryan Kristobak offers a step-by-step glimpse at Krupa’s sudden, circuitous journey to digital stardom.

Mashable: Onward State at PSU a “Sociological Petri Dish”

Onward State‘s legend grows.  A new Mashable post about the Penn State University online outlet describes it as nothing less than a “rogue campus blog” and a “sociological Petri dish”- one that is at the center of an epic “old/new media rivalry.”  The new write-up follows a recent Chronicle of Higher Education report that anointed […]

HackCollege Interviews Onward State Editors at Penn State (Nickelback Not Amused)

I recently came across an interesting audio interview featuring Davis Shaver and Evan Kalikow, two of the undergrad gurus behind Penn State University’s “unruly news blog” Onward State.  For those who might forget, the pair and their PSU new(s) media machine earned a prominent shout-out in a mid-January Chronicle of Higher Ed. piece.  The lead: […]