Allegations of Ivy League hazing. Alice in Wonderland on LSD. A Biblical studies professor busted in a child predator sting. A student squirrel whisperer. A 280-pound black bear falling from a tree. And something called milking. These buzzwords and teaser descriptions factor into a few of the many viral creations published or posted by college media over the past year. The student press was responsible for an especially high number of viral reports, columns, videos, photos, headlines, and tweets in 2012. Here is part 2 of a chronological rundown of top college media moments and content that blew up online in 2012.
Early last month, Onward State featured Mary Krupa, a Penn State University freshman “best known for playing with squirrels, while also donning them with tiny-squirrel sized hats.” PSU’s premier online independent outlet dubbed Krupa nothing less than a full-blown “squirrel whisperer.” At present, roughly 45 days after Onward State’s initial post, Krupa has evolved from a “mini-web phenomenon” to a full-blown “world sensation.” On today’s interwebs, how does a squirrel whisperer go viral? In a fascinating new post, OS senior content producer Ryan Kristobak offers a step-by-step glimpse at Krupa’s sudden, circuitous journey to digital stardom.