The Story of Penn State’s Student Squirrel Whisperer: ‘From Stupid Blog to World Sensation’

Early last month, Onward State featured Mary Krupa, a Penn State University freshman “best known for playing with squirrels, while also donning them with tiny-squirrel sized hats.” PSU’s premier online independent outlet dubbed Krupa nothing less than a full-blown “squirrel whisperer.” At present, roughly 45 days after Onward State’s initial post, Krupa has evolved from a “mini-web phenomenon” to a full-blown “world sensation.” On today’s interwebs, how does a squirrel whisperer go viral? In a fascinating new post, OS senior content producer Ryan Kristobak offers a step-by-step glimpse at Krupa’s sudden, circuitous journey to digital stardom.