University of Oregon’s Emerald Builds Special Site for Fiesta Bowl Coverage (#Interactive #Innovative #GoDucks)
The Emerald at the University of Oregon is welcoming in 2013 with a fun, furious thunderclap of online innovation. In honor of this evening’s Fiesta Bowl battle between the Oregon Ducks and the Kansas State University Wildcats, the UO student student media group has taken over its own homepage. The reconstructed web digs feature game-day tweets (all with a #GoDucks hashtag), Instagram photos (including those geo-tagged close to the stadium in Glendale, Ariz.), a reader chat board, and stories from a half-dozen Emerald staffers reporting on Fiesta football and other festivities in person. The tweets, pics, chat, and content are each presented in their own vertical streams, updated in real-time, making for a fun top to bottom wait-scroll-browse-repeat for even casual fans.