Milking: Latest Student Viral Video Craze is ‘Legen-dairy’

A new online craze is quickly gathering oodles of fat-free, skim, 1 percent, and unpasteurized buzz throughout Britain. A small posse of UK college students and young graduates recently premiered an activity– dubbed milking– with a video round-up “destined to become an Internet sensation.” It is spurring press coverage and plans for copycat vids produced by students across Britain and Scotland. As The Tab at Britain’s Leeds University explains, “Similar in difficulty to its viral cousin planking, milking simply requires the participant to purchase some milk and then pour it over their head. The result is a thing of beauty.” A comment beneath the video confirms, “This is legen…dairy.”