Western Kentucky turns successful yearbook into even more successful magazine

Whenever college yearbook folks hear that another college yearbook is being cancelled or transitioned into something like a magazine or table top book, they get nervous. But when it was announced that the Western Kentucky University Talisman was transitioning, it was hard to be nervous when the students and professionals were so excited about what […]

Stop kidding yourself. Your audience scans print like they scan smartphones.

We call them “readers,” but they really don’t want to “read.” They want to scan. They believe that will be enough.

Time to Wake Up: Independent Student Newspapers are Struggling Financially

Student newspapers are struggling financially. The decade-long plights of the professional press have at last weaved their way into the land of collegemediatopia. If not quite a time of reckoning for campus papers, we have definitely entered a prolonged period of dramatic change– cutbacks, weary sighs, and hopefully some spirited reinventions. That is the gist of what I told Connecticut Post reporter Linda Lambeck late last week when contacted for a quote.

Her Campus Enjoys First Month of 1 Million Visitors; True Student Start-Up Success Story (@HerCampus)

Less than three years since its launch, Her Campus, the national culture and news site billed as the “collegiette’s guide to life,” is a millionaire. The site boasted 1.2 million visitors in February, its first month breaking that landmark amount. In an announcement about the feat, HC editor-in-chief Stephanie Kaplan wrote, “[W]e had over 1.2 million visits to HerCampus.com during February– WOW! I mean, we knew you liked to spend time on your laptops, but… ;)”

UCONN’s Daily Campus in ‘Dire Straits’ Financially; Editor Writes SOS Letter to Students

Amid an ever-gloomier financial outlook, The Daily Campus at the University of Connecticut is apparently in serious danger of folding without an immediate increase in student fees support. In an open letter of sorts to UCONN students published on Huffington Post, the paper’s editor-in-chief Melanie Deziel outlines the crippling budget woes befalling the Campus and the many cutbacks staff have made in recent years to keep operations in the black. The piece’s headline: “SOS: Save Our Student Newspaper.”

‘Welcome to the Adventure’: Sierra Nevada College Students Discuss Challenges of Growing a Campus Paper

Eagle’s Eye student staffers at Sierra Nevada College are boldly producing journalism without precedent. The current incarnation of the biweekly campus newspaper is aiming to be much more hard-charging, professional, digital, and visually polished than any of its precursors.

Brigham Young University’s Daily Universe Going from Daily to Weekly in Print

In what has to be regarded as huge news within collegemediatopia, The Daily Universe at Brigham Young University will begin publishing its print edition weekly by the end of April “[a]fter decades of daily publication.” In the immediate sense, it means a quick shift to a “digital-first news lab format” and, sadly, impending layoffs for eight professional staff who help the paper.

For-Profit Student Newspapers: New College Media Trend?

Can the student press turn a profit?  Michael Westendorf says yes, and he operates a newspaper aiming to prove it. — The Saginaw Valley Journal is an independent paper covering Michigan’s Saginaw Valley State University, an 11,000-student public school less than an hour’s drive from Flint.  The paper is a grand experiment of sorts– aiming […]

Median Salary for Journalism Majors: $50,000

Based on last year’s census data, the median salary for journalism majors now in the professional ranks: $50,000.  My first reaction: Wow, honestly, that is higher than I thought it would be. — According to a great Romenesko+ post summarizing Wall Street Journal data, “Journalism majors do slightly better than English majors in the job […]

Social Media 1.0: Many Student Press Outlets Still Getting Used to ‘Living Social’

Should our student reporters be allowed to respond to online comments about their stories?  Should the tone of our Twitter feed be uber-serious and objective or opinionated and even a bit snarky?  What should the blog affiliated with our outlet actually feature and how often should it be updated?  And should we spread our staff […]

Google+: A ‘Ghost Town’ or ‘Best Thing Since Sliced Bread’?

There is a web battle royale brewing over my PBS MediaShift post published yesterday afternoon in which I critique Google+ as a social networking hub / the Internet’s next big thing. — As I mention, “Google+ is dead.  At worst, in the coming months, it will literally fade away to nothing or exist as Internet […]

Georgia’s Red & Black Student Newspaper Premieres First Magazine Edition Online

As part of its dramatic transformation, The Red & Black at the University of Georgia launched a monthly magazine edition this semester known simply by the punctuation mark &.  The first issue of the 32-page full-color glossy mag unveiled itself in print a few weeks back, according to faculty adviser Ed Morales, but made its […]

Should Student Press Outlets Charge for Online Content? If So, How?

Last winter break, a flurry of web chatter greeted the decision of The Daily O’Collegian at Oklahoma State University to begin charging select readers a minimal fee to access its online content.  As I mentioned in a related post, the paper is the first known college news outlet to attempt an online pay scheme of any sort. — […]

Student Newspapers 2.0: ‘Welcome to a Media Revolution’

The Red & Black, one of the largest and most-feted college newspapers in the country, recently dropped a bombshell on its readers and the student journalism community. In a wraparound section of a special issue published on the first day of the new school year, the University of Georgia student newspaper revealed it will be switching from a daily to a weekly print edition.

You Know You Stink at Digital Journalism When…: Part 2!

Late last month, I premiered “You know you stink at digital journalism when…” It’s a fun feature that is nothing more than a list of completions to the sentence in the headline of this post. Idealistically, I saw it as a possible starting point for a future class session. But mostly, I just wanted to see what I could conjure up. Back by popular demand, here is part two.