After Gay Marriage Ruling, Was It OK for Student Newspaper to Rainbow Filter Its Twitter Profile Pic?

In the immediate aftermath of the Supreme Court decision legalizing gay marriage nationwide, The Daily Evergreen editors at Washington State University placed a rainbow filter version of the paper’s logo as its Twitter profile pic. At least one conservative news outlet was dismayed by this decision.

As The College Fix tweeted in response to the rainbow-ized Evergreen image, “A college paper forfeits any semblance of objectivity with a rainbow icon. … You do realize that members of your community who disagree with today’s ruling may no longer trust your reporting?”

The Evergreen team’s tweeted comeback: “Oh no, you caught us! Yes, as the student voice of WSU we proudly support rights for all our students. How dare we.”


The rainbow-filtered Daily Evergreen logo, which temporarily served as the paper’s Twitter profile photo.  

Here’s the Twitter back-and-forth:

The debate, on its merits, is quite interesting — spotlighting questions of journalism versus activism, objectivity versus editorializing and the proper method and spot to take a principled stand.

To that end, Daily Evergreen managing editor Hannah Street and The College Fix associate editor Greg Piper were kind enough to weigh in with their takes on the DE’s rainbow filter decision. At the close of the post, I also offer my own perspectives.

Hannah Street, The Daily Evergreen managing editor:

The reason we changed the icon to show support had everything to do with being mindful of our readership, especially since The Daily Evergreen champions itself by its slogan as “The Student Voice of Washington State University Since 1895.” On Friday we were mindful that a large portion of our student body was celebrating a positive change in their life, a change that means access to rights. Although we represent all the voices of our student campus, including the ones that don’t agree with the SCOTUS ruling, yesterday was not about them. We would have been remiss not to take the opportunity to support our LGBTQ population.

[Do you worry about hurting the loyalty or trust of readers who disagree with the SCOTUS ruling?]  The paper’s stance of supporting equal rights for our students does not impact the objectivity of our news reporting. That’s the short of it. I do understand the concern, but I hardly think a newspaper’s job is to pander to meet each and every sensibility’s notion of the truth. In regards to the source of this debate, I don’t appreciate accusations of subjective reporting from an organization that flaunts its bias in its slogan [The College Fix slogan: “Your Daily Dose of RIGHT-Minded News and Commentary from Across the Nation”] and benefits from blatantly conservative backing. If there was a legitimate concern for a fellow news organization’s reputation of objectivity from College Fix, I missed it.

Also, I do not, as a journalist, understand the idea that objectivity in reporting is some kind of weak facade, or “semblance” that is easily shattered. News reporting, by practice, is rooted in verified facts. It is for us, anyways. But this was not a news report. We didn’t write a news brief in rainbow-colored font. This was a showing of support for our students, and holds no bearing on our reputation of excellent objective news reporting. Our readers understand that.

Greg Piper, The College Fix associate editor:

Dylan Byers at Politico noticed it first with BuzzFeed’s Twitter icon. [See a sample Byers tweet below.] I thought it was an isolated incident among mainstream media until I saw The Daily Evergreen used the rainbow background too. I’ve praised the Daily before, but I consider it completely inappropriate for a straight (no pun intended) newspaper — not its editorial board, but the paper institutionally — to take a side on a contentious political issue. I’d be miffed even if they put a vaccination needle as their icon to snub the anti-vaccine crowd.

It’s not The New Republic or The Stranger or even the Daily Show, but the paper of record for Wazoo, and not even independent from the school — which means it may have needlessly provoked conservative state lawmakers to question whether the taxpayer-funded Office of Student Media is teaching its journalism students the ethics they’ll need in a professional newsroom. Pointless provocation at a time when student media are under regular attack from trigger-happy administrators for really important news coverage.

As a native Northwesterner and longtime Seattleite, I also know a bit about eastern Washington (where I have bright-red relatives) and its political climate. Even if the population were as liberal as Seattle, I’d think this was an unethical move. But happening in Pullman, it’s a finger in the eye to the surrounding community, who now have even less reason to think they’re getting the straight dope (again, no pun intended) from the paper, at least on any issue with a socially liberal position.

Finally, on the off-chance you’re still reading, here’s my take:

I thought about this one quite a bit. I’m a regular reader and fan of both the DE and The College Fix, so in this case my two cents center strictly on the merits and not the media involved. All things considered, I personally support the Daily Evergreen’s rainbow filtering in this instance. The temporary use of the image as the paper’s main Twitter pic was a small but visible nod to big news of the day — and the gigantic spin-off Facebook filter fad the SCOTUS ruling spawned. It doesn’t strike me as extreme or even out of touch with the majority. Instead, it’s a sign of support for a legal right more than 60 percent of Americans agree with — a number that is probably even higher among college students and residents of Washington state, where gay marriage was already legal. (Although as Piper mentions that support may not extend with the same fervor to the part of the state where WSU is based.)

In addition, the DE’s rainbow filtering recognizes the old walls separating subjectivity and straight news are crumbling or nonexistent in young news reader’s eyes. (I promise no WSU students saw the rainbow photo and thought “Save your partisan stances for the op-ed page you journo hacks!”) And it is an effort to reach the outlet’s audience where it most treads — the social media arena. I mean, seriously, in respect to the latter, we’re talking about Twitter. It’s not sacrosanct. It’s simply a tool for sharing the news, taking stands and furthering conversations. In that respect, the DE isn’t saying you have to support gay marriage legalization. It’s just implying its editorial board does, and let’s talk about it if you’d like.

What do you think?

One Response to “After Gay Marriage Ruling, Was It OK for Student Newspaper to Rainbow Filter Its Twitter Profile Pic?”
  1. Josh says:

    One big thing to consider, that both sides missed was the timing of it. They changed the logo to the supportive rainbow after the ruling was announced. To me, that makes it an act of celebration, not advocacy. A few months back, folks were changing their profile pics to the = sign in order to sway popular opinion for marriage equality. This was after the fact and therefore I think, yes, celebrating a major event in the news.