University of Oregon’s Emerald Builds Special Site for Fiesta Bowl Coverage (#Interactive #Innovative #GoDucks)

The Emerald at the University of Oregon is welcoming in 2013 with a fun, furious thunderclap of online innovation.

In honor of this evening’s Fiesta Bowl battle between the Oregon Ducks and the Kansas State University Wildcats, the UO student student media group has taken over its own homepage.  The reconstructed web digs feature game-day tweets (all with a #GoDucks hashtag), Instagram photos (including those geo-tagged close to the stadium in Glendale, Ariz.), a reader chat board, and stories from a half-dozen Emerald staffers reporting on Fiesta football and other festivities in person.

The tweets, pics, chat, and content are each presented in their own vertical streams, updated in real-time, making for a fun top-to-bottom wait-scroll-browse-repeat for even casual fans.

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Emerald publisher extraordinaire Ryan Frank: “With one screen, you score insight from beat reporters on Twitter, photos that reveal what the TV cameras aren’t catching at the game, and a place to debate big plays or missed calls.  So when the game kicks off, grab a seat, turn on the game and make us your GameDay home page. You won’t regret it.

The special site’s foundation was developed by Emerald staffer Ivar Vong (hat tip to digital journalism wunderkind Davis Shaver).  In a tweet this afternoon, Vong promised to reveal his development techniques in an upcoming blog post.

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