2012 Journalism Word of the Year: Entrepreneurial

2012 is only a month old and it is already a mortal lock: Journalism’s word of the year is entrepreneurial.  It is being bandied about by j-profs and programs everywhere, finagling its way into existing course syllabi, new courses, full degrees, books, and workshops.


Among its most prominent early sightings:

1) The School of Communications at American University is launching a “10-course, 20-month master’s [program] in media entrepreneurship” that should earn formal approval soon and kick off in the fall.

2) At the start of the year, Arizona State University’s Walter Cronkite School of Journalism & Mass Communication staged its first Journalism Entrepreneurship Institute for a select crew of j-profs.

3) Last October, Entrepreneurial Journalism, the latest book from news media guru Mark Briggs, was unveiled.  Buzz has been growing steadily and the book is undoubtedly in place on many class syllabi.

2 Responses to “2012 Journalism Word of the Year: Entrepreneurial”
  1. Bryan Murley says:

    I’m using the Briggs book in a class now. It’s available on Amazon. Did I miss something?

  2. Dan says:

    Yes, my confusion. :) Post now updated. D