UC Santa Barbara Student Newspaper ‘Plagued by Prank’ Involving Odd Swipe-and-Switch with Daily Nexus

The Bottom Line is being boosted– and replaced by its rival.

TBL is one of two student newspapers at the University of California, Santa Barbara. It competes for readers with the much older, more established Daily Nexus.  Since December, a slew of TBL copies have regularly gone missing from newsstands in multiple campus buildings.

The oddest part of the mass thefts: In the newsstands under attack, Bottom Line copies are being replaced by Daily Nexus copies.

There is no known reason for the swipe-and-switch.  There are also no suspects.  As the Nexus reports, “The logistics of such a task— transporting hundreds of newspapers— seems to go beyond typical vandalism and . . . the swaps seemed to be planned.”

Bottom Line executive managing editor Erica Yu: “We put in all this work and effort . . . and, when publication day comes, there’s a lot of excitement, so for this to happen is really disappointing to us. . . . We know it’s no one at the Nexus because it would be too self-incriminating, but we don’t know who it could be.”

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