Minnesota Daily Snags Attention Through Facebook App

The Minnesota Daily may be on the leading edge of the latest Facebook app revolution, this one with a journalism twist.  “Minnesota Daily on Facebook” (see screenshot below) is engaging readers to check out the student pub’s Web site, share stories with friends, and write letters to the editors in exchange for prizes.

A recent Poynter piece explains the gist of the app: “The Daily’s Facebook app rewards readers with points if they post a news story (20 points), share it with their Facebook friends (5 points) or invite friends to the application (30 points). More points can be scored for “challenges” like submitting a letter to the editor (200 points), adding the mndaily.com application tab to your Facebook profile (100 points) or taking the mndaily.com Trivia quiz (500 points). Top point-scorers win prizes like Minnesota Twins tickets, T-shirts or a bag of Daily paraphernalia.”

The result so far has been an additional 15,000 visits to the site in one recent month; greater discussion about stories; and a potential for ad revenue (!), all building upon a keen recognition of, and creativity to act upon, the obvious: College students are on Facebook, A LOT.

Minnesota Daily Facebook App

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  1. […] have even begun to award karma or prestige points, as with the Minnesota Daily (a college paper) rewarding readers with points if they post a news story (20 points), share it with their Facebook friends (5 points), […]