“Little Campus, Big Election”

Election Day.  How much of an impact has the college press actually had on (potential) student voters?


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The Michigan Review collected thoughts from a few student journalists and individuals who love them.  Three highlights:


Ben French, general manager of U-Wire: “College newspapers serve as a major news source for students . . . across the county, which is why the Obama campaign has hosted several conference calls with college media outlets.  Even with falling newspaper readership, college newspaper readership rates are still in the high nineties. People are still picking up a newspaper on the way to class, grabbing a paper that someone left in their seat. College newspapers are able to gain access to college-aged consumers.”


Jamie Klein, Daily Nebraskan staff writer: “The press conferences have helped us bring this year’s presidential election closer to students. Seeing coverage in their student newspaper makes the election easier to grasp because our articles are focused to students and issues that students care about.”


The Review‘s own take: “College media writers are having their work syndicated by outlets such as CBS, Politico, and TMZ.com, and presidential campaigns have taken notice. The campaigns of John McCain and Barack Obama have made young voters a priority and the Obama campaign in particular has worked to contact and engage college media outlets, despite the lack of numerical support to show that college students will respond.”

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