Will They Harvest Blogs and Webcasts?

August 18- Even the name just sounds cutting-edge: the Center for Media Innovation and Research.


The Center debuts this fall at the University of Florida, under the direction of veteran journalist David Carlson. And Carlson and administrators describe it using a different moniker: a media farm. “We won’t raise vegetables,” Carlson told a university PR publication. “We will be a farm for new forms of journalism and strategic communication. . . . We will germinate the seeds of future media and propagate innovative ways of disseminating news and information. Then we will nurse those tiny seedlings to maturity in the market of ideas.”


OK, so the metaphor becomes overextended but the foundation behind it seems to hold merit, including a 21st-century newsroom, a strategic communications laboratory, and a digital media-focused think thank.


It is not clear how this might exactly relate to college media endeavors but it holds promise as a place where staff workshops, editors’ retreats or annual seminars might happen.


If you build it…

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